Built from Scratch — Acquired by a National Brand
A website built from nothing in 2020 that grew by 718% year-on-year, was rebuilt twice as the business scaled, and was acquired by a national brand in 2025 — with the developer retained post-acquisition.
Event Cup Solutions launched in 2020 as a reusable cup systems company. The website was built from scratch and went through three complete iterations as the business grew and its market position evolved.
The first version launched the brand. The second expanded the product range and added WooCommerce functionality for B2B ordering. The third was a full rebuild to match the company's evolved identity and commercial offering — including new sub-brands designed specifically for client onboarding.
By 2025, the site was generating 13,000+ sessions per year with 718% year-on-year traffic growth. Real-world deployments included Gloucester Rugby and Newmarket Racecourses.
The business was acquired by Re-uz UK in 2025. The developer was retained after acquisition to continue managing and developing the site under new ownership — a direct result of the quality and maintainability of the work delivered.
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